Our Vision:To be a leading company in the sector thanks to the strong bond we have established with our esteemed clientele, employees and suppliers and with our values and by using state-of-the-art technologies with innovative products and services in the ceramic sector.

Our Mission;To apply the developments in products and technologies in the fields of floor and wall tiles in our establishment promptly and thus transform them into aesthetical and functional products and present these products to our valued domestic and foreign customers by exceeding their expectations.

The integrated management system policy in ceramic factories of our company NG Kütahya Seramik, which is aware that sustainability can only be achieved by precise and accurate determination of developing and changing world conditions are as follows:

• Taking into account and evaluating all requests and suggestions received from our esteemed clientele, employees and all relevant parties and turning them into opportunity for our company
• To be a leading company in the ceramic sector which realizes the firsts by keeping up with technological developments with the principle of "Become either the first or the best".
• To prevent health problems and injuries by taking maximum preventive measures related to occupational health and safety of our valued employees who are the guarantee of our quality and safety, contribute to individual their developments by virtue of trainings, increase their motivations and develop the awareness of work responsibility thereof through ensuring participation thereof in work processes.
• To use energy in the most efficient way at design, purchasing and production stages, protect natural resources, reduce the amount of wastes and safeguard the environment by preventing pollution during the life cycle of our products.
• To undersign new and original designs which seem impossible to realize in our company, attaching importance to R & D and engineering works  by combining our advanced technology and experiences and become a leading company in the ceramic sector  with quality products and a wide range of products.
• To determine the risks of our processes and turn them into opportunities by taking into account all the legal and other conditions we have to obey and improve our integrated management system continuously through provision of the required information, infrastructure and resources in order to realize them and reach our targets.

ERKAN GÜRAL
Chairman of the Board